SME Marketing For Small Businesses

Online marketing is currently dominated by search platforms, both organic and paid systems. For most part of the industry, Google has a firm grip on the share of the market. For example, Google has about 67% of the market share in the United States of America and about 90% market share in most part of the world. This is likely to continue for many years to come, encouraging many businesses around the world to buy into their services. Using search marketing approaches has many benefits for busine

Social media site Pinterest is set to raise an amount of 120 million dollars. The company is said to have announced the news to the public last week. This is the third round of investment for the social media company that has attracted a lot of buzz from the indystry since its launch in March 2010. This new investment is said to be coming from the biggest Japanese e-commerce site Rakuten Inc. and existing investors including Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners. P

The CEO of T-Mobile, Philipp Humm did not have good news for the thousands of employees who have worked for the company for many years now. In March, the company released a statement that it was closing down seven of its call centers. It also laidoff over 3,000 off its employees. As part of its restructuring efforts, Humm said in a memo that his organization will review its current strategy and will go ahead to make some difficult decisions, which will affect more employees. He said that the rea

I have been an online marketing person not for a long time compared to my colleagues in the industry, but at least I have been one long enough to know that you do not have to be a big company to sign on to an online marketing campaign. In my honest opinion, small businesses have an advantage over big businesses in the arena of online marketing, in that they provide a more personalized service for their customers. This in effect means a better service because they provide custom made products or

Making a real estate investment decision can be a daunting exercise simply because there are so many variables that come into play. Your inability to analyse these variables and to determine which property will yield the best Return On Investment can cost you a fortune. It does not matter if your investment interest is in a foreclosure, residential properties, commercial properties such as office spaces, warehouses, Property Evaluator has been developed to help you put things into perspective be

The International CTIA WIRELESS show has a reputation of drawing thousands of qualified professionals including some powerful players in the industry. The event gives the opportunity to service operators, retailers/distributors, applications providers, enterprise and vertical market users, content providers and mobile web companies to create “a more personalized, powerful experience at the one place for carrier services, enterprise, communications, apps, content and social networking”

Social media is definitely not going anywhere anytime soon. Facebook came along and changed the game plan of many marketing companies, followed by Twitter. Now there is not a single day you do not hear of these two words, especially in business and marketing circles. Recently, we also heard of another social media platform by the name Pinterest, which has received amazing reviews and continues to do so. In the month of March alone, Pinterest, which describes itself as an “online pinboard&#

Recently my manager and I had an interesting discussion about social media platforms concerning their value in driving traffic to your business website. He called me to come and meet with him over some strategies for one of our Search Engine Optimization and online marketing clients on how we can help them increase traffic to their website, which is essentially a business directory. Some of the points we discussed included making a more proactive use of social media websites such as Facebook and

The financial crisis that hit the world a few years ago caused a lot of problems for businesses all around the world, but for those in the business of enterprise software, sales was good owing to the fact that most companies needed indepth knowledge into their business in order to deal with the problems efficiently. Most of these software companies have seen a rise in the demand for their business intelligence and analytics tools. Given the rise in the amount of data generated by businesses thes

Starting a business in today’s world presents entrepreneurs with numerous challenges that need to be overcome before they start to reap the benefits thereafter. Most of the challenges faced by start-ups are related to funding, both raising it and managing it. There are a lot of avenues available to entrepreneurs who which to start a small business to get access to funds but a lot of these opportunities may require a long list of rules that the business must adhere to in order to qualify fo